Saturday, March 11, 2006

Blogs! What They Are... And Why They're Becoming A Power Tool For Internet Marketers Cory Threlfall

BLOGS! What a crazy name for the "NEWEST" Internet marketing trend to hit the Internet. But, I like it. It makes this new form of communication kind of mysterious in a way, though, BLOGS have been around for quite some time and only recently have been recognized as a VERY valuable asset to Internet marketers. Recently, I was visiting some Internet marketing related Forums and noticed many of the threads having similar "Subjects" saying... "What the heck are BLOGS?" So, I did a little research and this is what I came up with since I was Very curious myself. I think it's best that I clearly define to You exactly what a "BLOG" is so that as I go through this article with you, you'll have a clear picture in your head of what a Blog IS and so there won't be any confusion. A "BLOG"(A.K.A. Web Log) by definition is: A combination of online diary and/or guestbook. You sign up for a blogger account and then you enter the information You want on your Website. Then you can set it so that only you can place entries on it or so that anyone can. Then you can either keep a private journal or you can have a place where your readers can get together and place entries to each other or to you. So... there you have it in a nut shell. To simplify it even more let's just say BLOGS are a place to go and post your personal thoughts that you can share with your subscribers and/or readership and receive feedback. Now, for the purpose of this article, now that you know the true definition of a "Blog", I'm going to share with you some reasons WHY they're becoming a widely recognized "POWER TOOL" for Internet marketers around the world. So, with that said, lets go to Reason #1. Reason #1. Great way to stay in touch with your subscribers. Blogs are a great way to stay in touch with your subscribers and/or readership and builds regular readership Traffic to your little community where you can interact with them. It also helps build rapport, which in turn, will help develop that TRUST in You, Your Products and/or Services that You recommend. Reason #2. It's a great way to get "Feedback". Blogs are a great way to get Feedback from your subscribers/customers simply because they have the ability to leave comments on each "Post" you make which will then help you find what it is they're looking for making YOU look like a "Hero" in there eye's and putting $Money$ in your pocket. Reason #3. Can be managed by ONE individual. Blogs require NO "HTML" experience, making it easy for ANYONE to get started. Most "Blog" communities online use what is called a "WYSIWYG" HTML editor. Did I lose you there with the "WYSIWYG" abbreviation. That simply stands for... "What You See Is What You Get". It's one of the easiest HTML editors to use, making it easy for You to get started right away. Reason #4. Your able to list your "Main" website details. When you sign up for your Blogger account you're given an area to set-up your "Personal Profile" where your able to list your Main website and URL, plus, any other personal information you wish to share that will be displayed on your Blog. Reason #5. A great way to publish "Information". This is probably ONE of the Biggest benefits to Blogs because you have the ability to post informative information in the form of "Articles and/or Reviews" for your subscribers and/or readership which will make you look like an Expert on the subject and giving you INSTANT credibility in the eye's of your reader. Reason #6. You get your own URL. That's right, you get your own URL you can use in all your promotions and/or on your personal website if you have one. This feature is great, especially for people just starting out and don't have there own website up and running yet. Here's my Blog for you to take a look at. It's called... The Internet Wonders Blog. Reason #7. Search Engines love them. Search Engines love Blogs because they are so "Content Rich" and are always being updated on a Daily to Weekly basis. When you compare a regular static website, which might be updated on a monthly basis, to a Blog, which is updated on a Daily to Weekly basis with NEW content, you'll gain favor with the search engines with your Blog. The S.E. "Spiders" will then gladly stop by to munch down on whatever NEW content you posted and Index your website more often since that is what Search Engines love and are constantly looking for. Reason #8. The ability to use RSS with Blogs. A powerful feature about Blogs is the use of RSS(Real Simple Syndication) that allows you to Instantly send your Blog highlights to your readership upon publication which will keep your reader up to speed on your business and your Products and/or Services. Not only that, RSS also gives your Blog more exposure to a wider audience of subscribers building a bigger readership in less time. By simply adding an human element to your business through the use of a "Blog", IS a great way to build rapport and gain the trust of your subscribers and/or readership, which in turn, will turn them into buying "Customers". Well, there you have it, "BLOGS! What They Are... And WHY They're Becoming A POWER TOOL For Internet Marketers". I hope this article clearly answered the questions you once had about "Blogs" and the benefits of starting one of your own.
About the Author: Want to get MORE 'Insider' marketing Secrets on How-To drive HUGE amounts of Laser Targeted Traffic to your website? Then you need to subscribe to Cory Threlfall's ezine called... The Internet Wonders eZine at --
Constructing Quality Blogs

WritingBlogsBlogs are on-line journals where people express themselves through writing. WritingWriting is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use one of my writing teachers favorite sayings, Writing has only existed for one day in the one year that humanity has existed. Speaking and thinking come much easier than writing. These processes just flow out naturally like a river of consciousness; sometimes we hardly have to think about doing them. Anyone and everyone can write words down on paper but that doesnt mean its good writing, myself included. Like most things in life, our society already takes writing for granted which is proving to expose more of our ignorance. Writing is a new form of expression, and if we want to do it in a way that the masses can connect with our ideas, we have to think much more simply and clearly about this art.
Now that was quite a big paragraph, youve got to wonder if I really needed to say as much as I just did to introduce this article on the best way to write your blogs on the Web. I didnt even mention this main idea, and thats what an introduction paragraph is meant to be for. This is a common mistake in many blogs out there. We try to get too many ideas across in one paragraph, sometimes even in one sentence! The key, as in all things in life-is to keep it simple. Simplicity means that readers wont get confused about what your journal entry is actually about. Introduce your main general topic at the start, and use the subsequent paragraphs to discuss separate ideas that relate to this topic. Try to tie everything up in the concluding paragraph, your main argument and the reason why youve written in the first place.
Grammar and sentence construction are not easy systems to master, especially if you come from a school system that spent more time telling you about historical battles and quadratic equations than on how to read and write. This is a real problem. When we speak we can get messages across to others easily, but if we put these words down on paper, the writing just isnt interesting and doesnt connect with peoples curiosities and fascination. When you write you are not talking to a close friend. You cant use slang and colloquialisms that only your local community can understand. The aim is to connect with all the people in the world, so lets make it crystal clear and enjoyable to read.
Your computer has spelling and grammar checks, as well as access to a thesaurus. Use them, but remember that the machine cant decipher all the intricacies of language. Language is a world in itself, and much of its territories are undiscovered by the masses. So, again keep it simple. Short, precise sentences with single ideas are great. Many words in the English language have the same meanings (synonyms). Use the thesaurus so you dont repeat the same word over and over throughout the text. It keeps the story fresh and doesnt turn the reader off. Theres nothing more boring than repetition. Using different words can be a lot of fun and a learning experience, just make sure you use a dictionary (also on the computer/Internet) to make absolute sure of the words definition.
ReadabilitySimplicityMake your blog accessible by all people. You can even take into consideration that many readers will have learned English as a second language. As Ive said in previous articles, keep to the point-dont go on tangents. Stick with the articles topic, and definitely stay within the realms of your blogs main area. If your blog is entitled Jazz music, people who go there dont want to hear about how your football team won on the weekend! Please be consistent. How irritating is it to visit a blog that hasnt been written on in months or years?
I hope these little tips will help you on your quest to producing good writing that brings new friends and acquaintances of similar outlooks into your world. If you want people to read, the aim is to produce an emotional reaction in your reader. Pretend you are writing to another form of yourself, if it were not readable, interesting and funwould you stick around?

By Jesse S. SomerM6.Nethttp://www.m6.netJesse S. Somer is a grasshopper writer attempting to inform other beginner writers on how they might one day become masters or senseis.

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