Saturday, September 16, 2006

Is Blogging An Effective Internet Marketing Strategy?
Heath McGregor

Blogging is fast becoming an addicting pastime for both everyday internet users and on line business owners. Many tech savvy teenagers and generation Y individuals are using blogging as a medium to express their emotions and ideas about what is going on in their life. Savvy internet marketers have also discovered that blogging is a interesting way to keep in contact with their customers and to interact with their customers and it won't cost you a cent.
In 2004 and 2005 a blogging technique known as "blog and ping" was one of the most powerful strategies to accelerate search engine rankings and get fast results. But since the technique worked so well spammers resorted to using this technique in excess and search engines effectively reduced the weighting of this particular method.
Can blogging still be used as a way to boost your internet presence and traffic?
In short "yes" but the rules have changed and it is not as effective as it once was.
Some guidelines are:
1. Do you have an interest in blogging as a way to communicate with your clients.
2. Do you have enough content to deliver to your customers on an ongoing basis?
- You have to have enough content to spark an interest and a following from your visitors and customers or else it is a waste of time.
3. Does what you have to say provide any value or usefulness to your website visitor or customer?
- Do you have an opinion, offer advice, product reviews or service information that is of benefit to your readers?
4. Do you customers use the internet and would they interact using this medium?
- If customers do not use your method of advertising or promotion how can you expect them to find your information?
5. Do you have the available time to spend blogging?
-Most bloggers will post to their blog once every few days at a minimum
If you answered "no" to any of the above questions then blogging is NOT an effective medium for you and your business - period.
If you answered yes then blogging can be an effective tool to:
1. Make your clients or customers aware of new products, services or information.
2. Be newsworthy and write reviews, tips, articles, links to non-competing resources and more.
3. Receive comments and feedback from customers and blog visitors. You can learn more about the needs of your clients through the feedback of your readers.
4. Receive back links from other blogs and article sites (if you send them to directories). More back links usually translate to higher search engine results which is good for increased website traffic and improving your business turnover.
Setting up a blog is simple. You can either install blogging software on your server or use a host service such as blogger.com. I personally recommend that you install on your own server as you will develop more control and you cannot be shut down by a controversial blog post (as you can be with blogger.com).
About The Author
Heath McGregor is a small business internet marketing consultant who can help you grow your business and achieve more traffic, higher sales conversion and expand your business opportunities. To learn more about Heath and get some of his free Internet Marketing advice visit his blog at
http://www.heathmcgregor.com.

Friday, September 15, 2006

Podcasting Through Your Blog
Rakesh Ojha

Podcasting is sharing audio or video information through Rss syndications of your blog. People subscribed to Rss feeds can download and listen to your files on their personal audio or video players such as mobile or personal computer. Famous Podcast services are iTunes and CastPodder.
Videoblogging and Podcasting is the next big thing at the moment and hold great potential to be money-spinner in the near future.
Wordpress users can install the software and instantly start podcasting. All you need to do is link your favorite audio or video file in your post and wordpress will automatically add this to your Rss feeds more specifically Rss 2 enclosure feeds, available for subscribers.
There are many plugins available as well if you are not satisfied with the default feature, such as WP-iPodCatter to create valid feeds for iTunes podcast directory or SmartCastTM from Feedburner.com.
Steps to create your own prodcast included the following.
1) Create a music of your choice with various softwares such as wavepad for Windos or Audacity for Mac OS X.
2) Upload your music file (mp3 most often) on your server.
3) Create a post and add the link to your music file (URL).
4) Hit the Publish button and pray to god everything goes fine! This is called Podcasting.
5) Promote your blog and Rss feeds
If you are a regular podcaster, you can very well create a new category through your admin specifically for podcast so that every time you add a new post, you can assign it to this category. This way all your posts will be under a single category and it wil be easy to promote this category’s Rss feed.
About The Author
Rakesh Ojha is a SEO specialist and Online Marketing Consultant with over 5 Years in SEM Industry. Contact him at
rakesh@searchengineoptimization4u.com or visit his website at http://www.searchengineoptimization4u.com.

Thursday, September 14, 2006

Videoblogging - An Instant Way To Market Your Product
Nik Chauhan

What is Video-blogging?
Video-blogging is a web-log which uses video as its primary presentation format. It is the next generation of posting ideas and products over the internet. It is usually accompanied by text, image, and additional meta data to provide a context or overview for the video. It is an excellent art of blogging.There is a saying that "pictures say thousand words”, so it video-blogging describes that part. Video-blogging often take advantage of web syndication. Web syndication allows the distribution of video over the Internet using either the RSS or Atom.
Video-blogging works with people on the internet for sharing their views and also way of expressing them. From business perspective it can greatly benefit in a way to showcase your products. In a way it can be used as a great marketing tool for your line of your products or services. You can provide a small demo of the product through a commercial so the visitor can get what the product is about. All of us know the influence of a thirty second commercial. Video-blogging can be used as part of advertising. If the visitors like the product they will buy it. It's just a matter of how good you showcase your product in that small commercial.
To hold the visitors on to your site provide the videos frequently and dynamically just like television provides information. Provide the new and unique information. If you post something that is mobile, it would most likely catch attention.
Requirements for video-blogging :
If your business has started recently, you can create video-blog at low cost; just you need the following things:
1. High resolution Web Camera.2. Microphone.3. Video software for editing.
Build the video which will entice the visitor to come back to your site to visit.
Video-blogging can be a great tool for marketing your product. But it has also some disadvantage:
1. It may slow down the computer. 2. Download time may also be time consuming if it is a dial- up connection.
But these are just the factors which you can counter.
In the present world the more you are creative in presenting your product to the market, the more you will succeed. Video-blogging is another art of presenting your creative ideas and products. So use video-blogging to full effect and see the orders would start to flow-in.

Wednesday, September 13, 2006

Blogging A Vital And New Way Of Internet Marketing
Nik Chauhan

Blogging in a blog is way an old concept. A blog is often a mixture of what is happening in a persons life and what is happening on the Web, a kind of guide site, although there are as many unique types of blogs as there are people. Blog is an opportunity for visitors and readers to react on the said page. It has evolved from views publishing to a marketing tool.
Potential reasons for using blogging as a marketing tool are:
1. Simple.
Blogging does not require any skill. It is one of the simplest marketing tools. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope it entice your reader to also try your product.
2. Authentic.
Blogs are informed by freedom of speech. It's the truth, their truth, and nothing but unbiased. It’s about experiencing the views about products before trying out. Nothing is held back. One would definitely want to buy a tried and tested product.
3. Free.
Blogging on a blog site is totally free, which allow sharing views about the product without any pay. Therefore blogging is eternal to the internet marketing. It is one of the great tools for those who are starting up their own business. Most sites see it as something to augment current marketing tools and thus offer it for free.
4. Builds credibility.
As you get experience in writing about certain things or products, readers will definitely come and visit your blog for their own information. It will definitely make other blogs to link to your blog. As you become expert in your own field even companies will get in touch with you for advertising or to make you an affiliate.
5. Builds your market.
- By using subscription.
- By using your e-mail.
- By joining a blog network.
- By understanding your readers.
- By using RSS
Build and grow your new or established business by making use of blogging as effective internet marketing tool.

Tuesday, September 12, 2006

Start Your Own Blog in 3 Easy Steps
Michael Fleischner

By now you've probably heard of blogs or even considered starting one of your own. Weblogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photograph (photoblog), videos (vlog), or audio (podcasting). Blogs are a popular communication vehicle that are simple to create and maintain.
You can start your very own blog in as little as 3 easy steps. After hearing about the popularity of blogs and learning about the multiple benefits of creating a blog, I set out to start my own. After doing some additional research, I found a number of popular sites that actually let you create and host your own blog at no charge. What's even better is that the process of creating your blog is incredibly fast and simple. I suppose this is why blogging has become some popular.
Step 1: Choose a Purpose or Topic
One of the most important things you can do to ensure a quality blog is to determine the purpose of your blog and the topic you will be writing about. For example, a number of individuals who host blogs do so for the purpose of sharing their ideas on a particular topic. Others are simply looking for an outlet to make posts on just about anything- without a real agenda. Often times, these individuals are simply looking to drive Adsense revenue.
Regardless of the purpose you choose, select a topic that provides you the flexibility to contribute on a regular basis. Often times you will develop ideas for your next post based on the comments of others. This is one of the best ways to develop new content that is relevant to your readers.
Step 2: Select a Blog Provider
There are a number of websites that offer free blogs. However, the two largest and easiest to use are Blogger.com and WordPress.com. These sites have millions of users and have been offering free blogs for some time. The benefit of using established blogging hosts is the reliability and ease of use you can expect. I personally use Blogger for my marketing blog. The service is very easy to use - even for a web novice like me.
Step 3: Launch Your Blog
If you're selecting Blogger to launch your blog, all you do is simply create an account, name your blog, and choose a template. From there, you can begin posting to your blog immediately. Many of the blog providers, like Blogger give you the ability to choose from a number of blog templates. Advanced users can design their own blog template.
Wordpress, another blogging tool is also very simple to use. After creating a username and entering your email address, you create a blog name and title. You'll receive a confirmation email that provides instructions on how to begin.
Once you've launched your blog and made a number of posts, you should really focus on generating traffic. Not only will the traffic support any online business you may be supporting, but it can also improve the overall quality of your weblog.
Some simple techniques for generating traffic to your blog include:
a. Registering your Blog with DMOZ and other Blog Directories
b. Designing your blog for search engine optimization
c. Generating Links to your blog via link exchange and article marketing
d. Updating content on a daily basis
e. Establishing a pay-per-click budget
One thing you'll find about starting you own blog is that blogging is both simple and fun. As you develop a loyal readership, you'll find blogging to be a great learning experience as well. Simply put, there no reason why you shouldn't start blogging today.
About The Author
Michael Fleischner is a marketing expert and the president of MarketingScoop.com. He has more than 12 years of marketing experience and has appeared on The TODAY Show, Bloomberg Radio, and other major media. Visit his marketing blog directory for further details.

Monday, September 11, 2006

Understanding The Purpose Of Business Blogs
Itay Paz

The purpose of blogs should be to increase profits and establish a better relationship with your prospective and current customers. They are a great way for you to get in contact with your target audience and keep them up to date about your business.
A business blog can help you boost your sales; however, you need to understand that this is not its main purpose. To understand how you can effectively use a blog to your company's advantage, you first need to understand what a blog is.
A weblog, frequently referred to as a blog, is a web page that is comprised of postings that are frequently updated and listed in chronological order. Essentially a blog is similar to a journal.
There are two different types of weblogs:
1. Personal Blog - blog used for posting personal opinions, research links, etc.
2. Business Blog - a tool used by companies for the purpose of communicating with customers, colleagues and/or employees in order to share knowledge.
If you choose to create business blogs it may be a challenge to get your target market interested in reading it. That is why you need to create a blog that has purpose. A blog with purpose is updated regularly, and provides readers with real information.
What can a blog do for a small business owner? The following is a brief breakdown of the different benefits a business blog can provide:
Low cost - A business blog is cheaper than having a website, it is also easier to use. Therefore, if you are just starting out and don't yet have the time to learn html, or have the money to hire a web developer or designer who can do the job for you, a blog is a good alternative for the time being.
Share your expertise - Perceived value is important for an online business, as it is difficult to gain the trust of internet users. A blog is a great way for you to show your readers you are an expert in your field, and you have something useful to offer them. This is how you can build confidence. Encourage sales - You can monetize your business blog by posting announcements concerning:
* New products and/or services * Discounts * Items that have been discontinues * Upcoming products and services * Sales * Holiday promotions * Etc.
You can begin your business blog by using a free hosting service if you want to save money. Two great, free weblog services include blooger.com and MSN spaces.
If you want to make your blog something that only subscribers or your customers can access, you may want to make a private business weblog. There are different programs that can provide you this service such as MSN.
It doesn't hurt to test business blogs and see if it can benefit you business, especially since there are a number of free options you can take advantage of. It may just be the ticket to help you boost your sales and create customer confidence.
About the AuthorItay Paz is now sharing his knowledge with other Internet Marketers through his new Internet Marketing Hype Ezine. Itay's online magazine will provide you with exceptional insights of Internet Marketing in a simple and easy way.
http://www.internetmarketinghype.com

Sunday, September 10, 2006

Niche Blogs and WHY They Make Such An Excellent Affiliate Marketing Tool
Cory Threlfall

Blogs or more specifically... Niche Blogs are simply blogs that are topic focused and target a specific market and/or niche.
More importantly though, these blogs contain targeted information that their target market is searching for.
This is KEY.
As an affiliate marketer we are always told that information, whether its an article, review, ebook, ecourse, report, mp3 or pod cast, is a key Pre-Selling tool before your potential customer decides to buy what it is that your offering.
This is where Niche Blogs come into play because of there many capabilities and functions.
The biggest advantage Blogs have is they give you the ability to syndicate your content and/or information through a technology called RSS(Real Simple Syndication).
The types of content you are able to syndicate are as follows:
- Articles - Product Reviews - eBooks - eCourses - Special Reports - Mp3 Files - Steaming Video(A.K.A Pod Casting)
Are you starting to see the advantages to blogs or more importantly, having a network of affiliate Niche Blogs?
I hope so.
Also, with your blog comes an RSS Feed that your potential visitors can subscribe to.
Whats this mean for you?
Simple. When ever you post to your affiliate Niche Blog or network of Niche Blogs guess who will INSTANTLY receive that post?
That's right, who ever subscribes to your RSS Feed.
Are you starting to see the many benefits of having a Niche Blog and incorporating it into your affiliate marketing mix?
Only you can answer that.
Another great thing about Blogs in general is that search engines love them and everytime you post to your Niche Blog it "Pings" the search engines and other RSS Directories you've submitted to letting them know that there's new fresh content for them to come and index.
The more you post, the more pages that will be produced, which means... more for the search engines to index, which means... more traffic to your Niche Blog.
The best way to take advantage of your new source of traffic and maximize your Niche Blog profits is to modify your blog template and add Google Adsense and your affiliate programs marketing materials to it.
By doing this, everytime you post to your Niche Blog your marketing message will always be there and Google Adsense will display targeted ads related to your content.
Now, I can't go into alot of detail on how to modify blog templates in this article simply because that's an article within itself and then some.
All I really wanted to get across to you is the advantages to having your own Niche Blog as part of your affiliate marketing mix to help market your affiliate programs to your target audience.
Blogs are here to stay so we might as well take advantage of them in any way that we can.
Copyright 2006 The IWE, LLC. All Rights Reserved.
About The Author
Cory Threlfall is the Editor and Publisher of a online webmaster publication called... The Internet Wonders eZine, where you'll receive 'Daily' via the Web or RSS syndication Expert Articles, Product Reviews, HOT Tips, and More on how to Promote and Build your business online.
http://www.internetwondersezine.com.