Saturday, November 18, 2006

4 Steps For Niche Blogging Success
Khemal Dole

Niche blogging has become an extremely popular method of earning revenue with webmasters and internet marketers over the years. The reasons for this are because blogs tend to be easy to get indexed by the search engines, they are very easy to maintain and update and they provide interaction with the visitors and the owner.
There are four simple steps that you should take in order to be successful with niche blogging and they are:
1) Find a niche. This is extremely important as it is very hard to compete with marketers and companies that dominate the much larger niches and they also tend to dominate the search engines for their keywords therefore making it much harder for you to gain good rankings and drive free traffic from the search engines, there is also the fact that the larger niches tend to have millions of competing websites all trying to get higher up the rankings.
You must choose a niche that you can compete in. You can find niches everywhere such as around your home, in the middle of your town, in shops, on article sites, in newsgroups, in magazines, in newspapers and many more places. Nearly anything that people will seach for on the internet can be classed as a niche market for you to earn revenue with.
Always be on the look out for good niches and never stop looking.
2) The content. People will only enjoy and come back to your niche blog if there is great content on it, I mean, why would anyone want to read a blog that was full of bad information? They wouldn't. You need to research and gain knowledge in the niche that you will be working in and you must be able to provide valuable and interesting information to your blog readers.
You can gain knowledge all over the internet and learn about nearly anything you wish with just a little searching. Look through the search engines, websites, articles and even other blogs.
The more you know about your niche, the more chance you have of providing an excellent blog for your market and gaining loyal readers.
3) The traffic. If you want to earn revenue via your blog then you will need to get traffic to it, there is nearly no other way at all to do it. The good news is that there is traffic everywhere on the internet and it is not particularly hard to get it.
You can get traffic to your blog through link exchanging, banner ads, submitting articles, doing press released, using forums, pay per click, email marketing, social networking and many more methods, all you need to do is find out where your market prospects are and drive them to your blog.
Find websites related to your niche that receive a lot of traffic and find a way for you to gain some of that traffic either using paid methods or free.
4) The monetization. You have to monetize your blog in order to earn money, obviously. You can monetize a blog through a number of methods such as adding pay per click ads to it, affiliate links, links to your own products or resell rights products, accepting paid ads, capturing email addresses and marketing to them and more.
The best way to find out the most profitable monetization method is to simply test them. Test which method brings you the most money and stick with it, all you need to do is switch each method around after a certain time period to find out.
Khemal Dole owns and operates
http://www.PaychecksDirect.com, a completely FREE service which helps many first-timers and even experts find their perfect Work At Home job.
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Friday, November 17, 2006

9 Simple Ways to be an Effective Blogger
Krista Goon

Plan to start blogging? Here are 9 tips to ensure you are on the right blogging track.
1. Focus your expertise
Always begin your blog with a theme or a focus. Although you can start one blog for all topics - both business and personal issues - it’s also best to separate your business from your personal blog particularly if the target audience is different. This helps you focus on the theme of your blog and enable you to blog easily without running off tangent!
2. Blog regularly
Commit time to blogging. Blogs are a little different from websites because blogs are expected to be updated more regularly than websites. Be sure to update your blog regularly. For example, I blog twice a week but I do blog extra if I have the time. However, if you worry you cannot blog regularly, try this time-saver tip of mine – set aside a day to draft 4 or 5 blog entries all at one go. Use them on days when you’re pressed for time or have writer’s block and cannot think of anything to blog about.
3. Show your personality
Don’t be afraid to show your personality when you blog. In fact, a blog is the best place to show the best bits of yourself – share as much as you can about how you feel and why you say the things you do. Don’t be afraid to use humour or honesty. Your readers will love you for being frank. Having said that, do set some personal rules as a blogger. My personal mantra is that I don’t cuss or have four-letter words in my blog.
4. Encourage feedback
Your blog exists because you want to start ‘conversations’ with your readers. You have an opinion to share and you want others to share theirs too. Some bloggers prevent their readers from leaving comments by turning off the Comments feature on their blog. I say enable your readers to provide you feedback but moderate comments – remove those which are rude. If you worry about spamming, plug in extra security by getting readers to register before they can leave comments and get the comments sent to you for approval prior to being posted to your blog.
5. Use photos to sell
Photographs always capture attention and convey emotions. They also help break the monotony of large sections of text. Remember to re-size them before you upload them to your blog. This keeps photograph sizes standard and consistent. I use photos which are re-sized to 400 pixels wide by 300 pixels tall. Don’t have gorgeous photos? Get them free from free stock photo sites such as freefoto.com or sxc.hu
6. Include links to other blogs
Include links to other blogs or websites. The mistake most people make is that they don’t want to link out because they’re worried their readers will leave. Don’t worry about them leaving - focus on writing quality engaging content. Your mission is to get them hooked enough that they will bookmark your blog and return often!
7. Use proper grammar and spellcheck
I can’t stress enough the importance of using proper grammatical language when blogging. You don’t have to be an expert in a language to use it well. Just remember that what you blog should be easy to understand without spelling or grammatical errors.
8. Ensure readability
When you blog, keep in mind that you need to ensure that your readers will be able to read easily. Follow newspaper conventions: use subheads to break up long paragraphs, keep one idea to one paragraph and use bulleted lists if the information is too unwieldy. Don’t torture your readers by having white text on a dark or black background. It hurts the eyes! Black text on white or light background always works best.
9. Be personal
The easiest way is to constantly use ‘you’ and ‘I’ liberally throughout your blog. This keeps it casual, friendly and easygoing. You definitely don’t want to blog in the third person because that would defeat the purpose of your blogging. Imagine you are having a conversation with your best friend. Use this mental image when you are blogging and you’ll never be stuck for ideas or words!
Krista Goon has been blogging since 2003 (she writes for 3 different blogs - all on different topics) and has given talks about blogging. Find out what else she is raving (or ranting about) in her blog over at
http://www.MayaKirana.com
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Wednesday, November 15, 2006

Blogging Goes Mobile
Wouter Van Dyck

Mobile blogging is a brand new phenomenon that has quit unnoticed entered the blogosphere. One of the reasons that the blogging community is interested in blogging is that there able to make frequent updates and postings that keep their fellow bloggers up to date with their current situation. Mobile blogs or ‘moblogs’ take this to the extreme by allowing their users to post things when there not in front of there PC. The difference between moblogging and regular blogging is that you use your phone or pocket pc to post on your blog. Those new mobloggers keep the internet community up to date with events of importance that occur all over the world, making international communication a lot faster. Moblogging has a brief but exiting History, you can read more about it at my blog
Lot of people feel that the limitations of blogging have a lot to do with geography. After all, there is only so current that a blog can be when you need to run home to your PC in order to post on your blog. However, mobile blogging marks the beginning of a thrilling new era when web-based communication can happen spontaneously from any location. There is almost no place on the planet that remains off-limit for moblogging.
Mobile blogging is still in its infancy because the technology that makes it possible has only recently hit the global market. The first moblog technology became available over a decade ago, but it is only the past two or three years that mobile web devices have become user-friendly enough to appeal to most consumers. Current mobloggers rely on email and SMS to submit blog post or entries. Usually some kind of script responds to an incoming email or SMS message to create a new blog entry.
As camera phones and other mobile technology become more popular, more and more bloggers are getting away from their desks and are hitting the streets. However, if moblogging has a future on mobile devices , it will most likely succeed on devices that have more sophisticated input possibilities than a numeric keyboard alone. The last months moblogging is becoming more and more widespread than a year ago, and the mobloggers are quickly attracting a lot of attention from the blogging community. It’s a bit early to say if moblogging will become the most popular kind of blogging, but we can say beyond a doubt that moblogging is here to stay.
The reason why moblogging has such a potential to revolutionize the blogosphere is that mobile blogging makes it possible to blog from the sites where current events are unfolding. A blogger with a mobile camera phone can post pictures from, say the foot of the podium of a Rolling Stones performance, or from the stands during the final moments of the world series. This enables bloggers to experience the same real time thrills that live television coverage provides, but in a more democratic medium. The combination of mobility and individual control that moblogging provides certainly places mobloggers on the cutting edge of today's communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years.
You can read more about moblogging on my blog:
www.bestaboutblogging.blogspot.com
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Tuesday, November 14, 2006

Business Blogs - What Works and Blogging Mistakes to Avoid
Jonathan Ginsberg

Does it make sense for you to create a blog for your business? Because blogs are in the news and because they are much easier to create and update than web sites, you may be tempted to jump aboard the bandwagon. When you browse the blogosphere, however, you will discover that many business blogs serve little purpose. Your blog is only valuable if potential customers or clients read what you have written. A boring or silly blog will waste your time, your customers' time and may cost you credibility.
Ideas for Blog Posts That Work
As a lawyer who blogs regularly for my own practice and as a consultant working with other law firms and small businesses, I believe that an effective blog needs to have a "voice" and the posts need to fit within certain guidelines. Here are the approaches that I believe are most effective:
1) Use your blog to chronicle case studies. Everyone likes stories and you can use your blog to describe both positive and negative experiences. At my Social Security disability blog, for example, I frequently discuss my experiences representing clients in Social Security hearings. I speak about both positive and negative experiences and I use these case studies to explain what I am learning from my experiences.
If you are in sales, you might describe a sales call or a presentation. What went well and what surprises did you encounter? If you are writing about an experience that did not go well, describe your errors or problems in terms of a learning experience. Humbleness and a willingness to learn from mistakes can be an appealing trait and a blog can be an appropriate platform for addressing your experiences.
Be aware that all of your case studies should not describe negative experiences, but do not feel that your blog has to paint you only in a positive light.
2) Use your blog to report and comment upon current news in your industry. No doubt your subscribe to one or more industry trade journals or online news sources. You can use your blog to summarize news reports from other places (with appropriate credit) and to offer your own commentary.
In my Consumer Bankruptcy Blog, for example, I frequently discuss new developments in bankruptcy laws and I frequently reference posts from other bloggers. Most blogging software allows you to notify another blogger about your use of his material through something called a "trackback." Since blogging tends to be a cooperative activity, appropriate borrowing of content usually will be appreciated and encouraged. You will end up creating ongoing relationships with fellow bloggers in your content niche.
3) Use your blog to make your readers aware of other resources. Think of your blog as a digest service and share what you discover. Remember, blogs have a subscription feature called RSS, which mans that your blog readers are probably consuming your blog posts on their custom home page (such as My Yahoo, or Personalized Google). They will only stay subscribed if you offer useful content. Unlike regular web sites, your blog readers may have only visited the home page for your blog once. You want them to subscribe to a feed of your posts; you do not need them to bookmark your site.
Blogs That Do Not Make Sense
By contrast, a blog does not make sense if you plan to use your blog to vent about topics unrelated to your business. There is nothing more painful than to see a business owner using a business titled blog to discuss politics, religion or his personal taste in restaurants or movies. If you want to write about these things, set up a personal blog for that purpose.
Similarly, a business blog that exists only to sell something will likely garner very few readers. Blogs are about sharing ideas - potential customers are not going to give you valuable space on their custom home page or RSS readers and subject themselves to a hard sell. You can certainly mention what you do and what you sell, but doing so within a case study or a news update post will be much more palatable to your blog readers.
Finally a business blog that you do not update frequently - at least once a week - will founder. I use my personalized Google page as the home page for my browser and at any one time I may be subscribed to 20 to 30 blogs. If I don't see some activity in a blog over the course of a month, I delete the feed.
Blogs can be a valuable component to your marketing arsenal but only if you publish interesting, relevant and timely material. Blogging for the sake of blogging will waste your time and possibly create resentment within your target market. Your blog is not something that you finish - it is an on-going process that requires regular care and attention.
Jonathan Ginsberg has practiced consumer bankruptcy law in Atlanta, Georgia for over 20 years. In addition to representing debtors in Chapter 7 and Chapter 13 bankruptcy cases, Jonathan serves as a continuing education instructor, assisting other lawyers learn about new bankruptcy law developments and practice management skills.
His consumer bankruptcy web sites include
http://www.atlanta-bankruptcy-attorney.com
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Monday, November 13, 2006

Network Blogging To Create Massive Traffic
George Christodoulou

Just imagine a visitor comes to your website ready and willing to buy whatever you are selling without having to talk to you and without having to even take an extra second to read a word of your sales copy. This is what many marketers do; the only difference between each one of these marketers is that they use different tactics. Blogging is one of these tactics and you will learn how to maximize you business' exposure to pre sell all of your visitors.
Blogs are amazingly easy to use and maintain. This is going to be the basis of the strategy. You are going to have to take this feature of the blog and use it to your advantage. blogs are also simple to create which adds another advantage for this strategy.
They key is quality and quantity for this strategy but if you really want to succeed both of these elements are important. What you want to do is create approximately 5 blogs with a topic that somehow relates to your main website. It does not matter what you are selling, if you want to capture subscribers or get people to just come to read your amazing content.
Now what you have to do is try and create the links in a way that your visitors will travel through your blogs and travel from one to the other. The main reason for these blogs is to generate pre sold traffic to your main site to sell them something or to get them to join something or other so make sure you have a link to your site that sticks out and makes them want to come right in. Show your visitors that watch one of those sites are related so they go to all of them and let them know exactly which one is the main site.
Now here is a practical application for this strategy. Let’s say I want more people to join my membership website that they have to pay for to get into. I want to create a really amazing content rich membership site. All I really need is a few subscribers a month for about 6 months at which point I can start holding contests for referrals and start my viral campaign (that's for another day).
To do this, I would use the strategy and start building my 5 blogs. I would keep the topics similar in each but slightly different so my visitors travel to all of them and absorb some unique information at one. The key would be to have that link to my main site blaring in there faces saying, "hey, come to my site and become a member because the info in here is seven thousand times better then the information in the 2 or 3 blogs you have seen with this link on them" .
That’s all there is to it. It is a lot of hard work if you do not outsource some of the writing and you will get discouraged if you do not make a plan and carry it out. One solution would be to write a month worth of blog posts for all 5 blogs at on time before you launch even one blog. This will help you get through the first month at least.
Post every day and you will see you will have a large number of loyal readers that would be more then happy to join your membership site, buy whatever you are selling; basically they will do whatever you need them to.

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Sunday, November 12, 2006

Seven Reasons Why Blogging Should Be Part of Your Marketing Effort
Jim Estill

I started my blog 18 months ago as an effort to increase communications with my staff but very quickly realized the power of it with my customers and my suppliers. Now I consider my blog to be an integral part of my marketing efforts.
As an active blogger I have come up with seven reasons blogging should be part of any marketing program.
1. Blogs increase communication Anytime you increase communication, you increase profile and sales.
2. Although blogs have been around for awhile, they are still new and topical. People who see that you have a blog will think you are more leading edge. Even if you do not sell technology products, it helps.
3. Owning a blog is like owning a media. Similar to a newspaper, magazine, or a radio station. The advantage of owning a media is that you can say whatever you want where all other media tend to filter what you have to say.
4. You noticed that I said a blog should only part of a marketing program. Blogs on their own tend not to get much readership, rather they have to be crossed promoted so you need to put it on your email tag line, your website, your business cards, etc. People who see your blog address in another media are likely to come to it.
5. Blogging like writing tends to make you an expert. People tend to believe what they read. For this reason you don’t want your blog to be totally self-promotional. Add value. Provide information that helps your customer, amuses them, teaches them etc.
6. A blog should have an angle. People don’t want to log on and hear some promotional material about you and your company. They want to hear something that is a bit edgy, interesting, humorous, and resonates with them. Although you own a media, you still are in competition with all of the other media available. In my case, I have chosen Time Leadership/CEO as the title of my blog and I blog about personal self-development with a focus on time management and efficiency.
7. Blogging will often get picked up by other media and this added press can help you sell. For example, because I blog I have been featured twice in the Globe and Mail and once in Forbes magazine, as well I have been in our industry trade journals. I have also had many speaking engagements as a direct result of my blog.
Blogging doesn’t need to be technically intimidating. Anyone can set up a blog in five minutes. My suggestion is to get an experienced blogger to show you how to start. Or ask your kids.
Blogging is not for everyone. If you want to blog, you need to be willing to dedicate some time and you must enjoy writing. Because I blog about efficiency, I spend a lot of time focusing on my blogging efficiency and I spend less than 20 minutes on each of my blog entries. I do four or five a week; so I spend less than two hours a week on my blog.
I have received some direct sales as a result of my blog. I know from the feedback I have received that many of my customers and suppliers read it.
Blogging is one part of the marketing program.
Jim Estill started his business from the trunk of his car and grew into to $375 Million in sales before selling it to SYNNEX. He is now CEO of SYNNEX Canada a $1 Billion computer wholesaler. he is a regular blogger at
http://jimestill.com.
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